software & product engineering partner
More than a tech partner— part of your team
Our engineers don’t work for your tech teams—they work with them.
Embedded at the heart of your products, they share the same goals, the same constraints, and the same standards.
Today, more than 120 experts across three countries support over 80 organisations.
Our vision of Technology
Technology should remain rigorous, while keeping collaboration with teams simple.
The best products are not built on strong architectures alone. They emerge from teams that can work effectively together over the long term.
That is why our model is designed to integrate naturally into organisations: committed engineers, a clear framework, and a shared sense of responsibility over time.
A model built for the real-world
Strong projects rely on more than technical expertise. They depend on teams that can work effectively together over the long term.This belief is at the heart of the model we have built.
Embedded teams, not a service-provider
Our engineers work at the heart of your product and tech teams. They take part in rituals, decisions, and delivery like any other team member. The project moves forward as if it were built entirely in-house.
A clear framework from day one
Roles, responsibilities, scope and expectations are clearly defined from the outset. This framework removes grey areas, makes decision-making easier, and enables teams to move forward with confidence over the long term.
Long-term accountability
We commit to what we know we can deliver and stay involved for as long as the project requires. Team continuity is essential to building robust products.
Why Novity ?
Our story starts with a conviction: distance isn't a problem when teams are properly integrated. Since our first collaborations in Madagascar, we've been building a model based on commitment, responsibility, and long-term work.
2017 : Discovering local expertise
Looking Beyond Distance
Our first collaborations in Madagascar revealed the depth of local talent, and showed that distance can become an opportunity, with the right framework and the right commitment.
2019 : A centre established in Madagascar
Building Strong Foundations
Novity is founded in Antananarivo with a clear ambition: to build solid tech teams, embedded in products, capable of standing behind what they deliver, over time.
2021 : Building a dedicated QA practice
Holding the standard, all the way through
Quality becomes a structural pillar. Novity sets up a dedicated QA team to secure deliveries and make products reliable over time.
2022 : A centre opens in Mauritius
Building for the long term
This expansion marks a first step in international growth — strengthening our organisation, our team continuity, and our proximity to clients
2023 : Launching the Novity Lab
Innovating without losing rigour
The Novity Lab lets us explore, test, and structure our clients' innovation projects, without ever compromising on rigour.
2025 : Opening our office in France
Getting closer to business realities
Our presence in Paris strengthens our closeness to clients' product and business teams, and supports our growth and structuring.
2026 : Launching our Data & AI division
Addressing new business challenges
Our Data & AI division expands our core expertise, helping clients address critical decisions where data and AI can deliver significant business value.
The values that shape our work
These three values are at the heart of our culture.They shape our decisions, our commitments and the way we work together every day.
At Novity, audacity means refusing to take the easy way out.
Questioning assumptions, learning continuously, and looking for simpler, more solid, or more effective solutions when needed.
Excellence is not about chasing perfection.
It’s about discipline, continuous improvement, and a commitment to doing the job right—regardless of the constraints.
This mindset enables us to consistently deliver high standards of quality over time, for both our teams and the products we build.
People are at the heart of our model.
Helping talent grow, providing a healthy yet high-performing environment, and building relationships based on trust.
When teams grow and commit for the long term, projects become stronger and deliver greater impact.
At Novity, audacity means refusing to take the easy way out.
Questioning assumptions, learning continuously, and looking for simpler, more solid, or more effective solutions when needed.
Excellence is not about chasing perfection.
It’s about discipline, continuous improvement, and a commitment to doing the job right—regardless of the constraints.
This mindset enables us to consistently deliver high standards of quality over time, for both our teams and the products we build.
People are at the heart of our model.
Helping talent grow, providing a healthy yet high-performing environment, and building relationships based on trust.
When teams grow and commit for the long term, projects become stronger and deliver greater impact.
Our Leadership team
Meet the team shaping Novity’s vision and working alongside our clients to accelerate their ambitions.
Frequently asked questions
No. Novity is a strategic partner, working as an extension of product and tech teams — not as an external service provider. Our teams integrate over the long term, with clear, shared responsibilities.
We don't work project by project. We commit over time, within your teams, with a clear framework and real responsibility for what's delivered.
Because most projects fail from a lack of continuity, not a lack of skill.
Continuity means better decisions, made faster, and the ability to hold steady over time.
We build dedicated teams, set up for the long term, with low turnover and real career progression.
Knowledge stays within the team — it doesn't disappear every time an assignment changes.
Our teams are based in Madagascar and Mauritius, with our European office in Paris. Multilingual, with strong proficiency in both French and English, they work in European time zones, ensuring smooth collaboration and close proximity to our clients.
When a project ends, your internal teams remain autonomous. Decisions, trade-offs and product knowledge remain shared within the team, enabling them to move forward without depending on external people.
We prioritise projects that make sense over the long term.When that isn’t the case, we work together to find the right balance for the collaboration.
We commit when the framework, expectations, and level of involvement are clear.
When that's not the case, we'd rather be upfront about it from the start.
No, growth is a consequence of our model working, not a goal in itself.
That growth never compromises our DNA: preserving the solidity of our framework and our teams.
Product and tech teams looking for a partner who's involved, structured, and ready to commit over time.
